brand power and branding 1

  1. Select a fashion brand with a unique business model and/or a marketing strategy. In 500–750 words (PDF or Word document), evaluate that company’s current marketing mix and marketing strategy. In your evaluation, try to identify what, if any, external market environments—social, cultural, economic, as well as technological changes and advances—helped determine the company’s unique business model and marketing. Also keep logistical considerations in mind. Did access to easier shipping and returns impact the company’s global distribution of its products? Use Photoshop or a similar image-editing program to insert supplementary images that reinforce your evaluation.

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