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Hi I Need Help With Essay On Marketing International Marketing Ethics Paper Pape

Hi, I need help with essay on MARKETING: International Marketing Ethics Paper. Paper must be at least 1500 words. Please, no plagiarized work!

Their main product offerings are beverage containers, custom plastic parts and plastic fan parts. The company invested in a research & development plant which has helped them accomplished their goal of offering innovative solutions to their customer base. Riordan Manufacturing prides itself in the quality of its product, its flexible relationship with customers and good pricing structure.

The company is currently looking to expand its operation to a new region. They are targeting Germany as potential country to expand and market its products. Other countries within the European or Asian continent are viable alternative as well. Companies establishing operations in a foreign country must consider the traditions and cultures of the citizens, the generally accepted business practices, and the corporate culture. Marketing strategies are highly influence by these and other factors within a region. Riordan Manufacturing has to compare if the organization and its practices fit the profile of a German operation.

Germany is a country with a population of 82.6 million people and an annual gross national product of $2897 billion which its expected to grow at a 2.4% rate during 2007 (Economic Intelligence Unit, 2007). Germans are industrious, honest, orderly people which appreciate punctuality, privacy, intelligence and skill (CultureGrams, 2007). They have a have a rich history in which science and arts have influenced the culture a lot. Germans are very proud of their heritage and in business affairs they thrive on offering products with the highest quality standards. Mercedes Benz, a manufacturing company of luxury cars, is a good example of German excellence. The German business culture is influenced by the procedures and policies of the federal government (Katz).

Germany is known as a conservative business culture in which entrepreneurship or innovative companies do not thrive (Katz).


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