I am looking for an IMC project plan for the company “Freight Era”? required number of pages is 20.
IMC project plan should have the below sections
1. Company overview
2. Product line review
3. Promotional program situation analysis
4. Competitive review
5. Segmentation, targeting and positioning
6. communications objectives & Budget request
7. How will the monies be allocated?(like how much goes to traditional advertising,sales promotions,new media, etc)
8. Creative strategy management.
9. IMC mix
10. Specific media objectives/Mix
11. Measuring IMC program effectiveness.
12.Evaluation of program